Built by operators. For operators serious about scaling.

Revenue Infrastructure for
Growing Service Businesses

We build the systems, data, automation, and AI behind your revenue engine — helping you capture more opportunities, eliminate manual work, and gain clear visibility into what’s driving growth.

CRM, Pipeline & Revenue Systems

Revenue Intelligence & Reporting

Automation & AI Agents

Built by operators. For operators serious about scaling.

Revenue Infrastructure for
Growing Service Businesses

We build the systems, data, automation, and AI behind your revenue engine — helping you capture more opportunities, eliminate manual work, and gain clear visibility into what’s driving growth.

CRM, Pipeline & Revenue Systems

Revenue Intelligence & Reporting

Automation & AI Agents

RESULTS

Outcomes, not experiments

A few of the operating problems we’ve solved — and the value that showed up in the P&L.

Our thesis

Build Intelligence.
Create Leverage.

Growing businesses create valuable data every day. But most of it gets trapped across siloed tools, unreliable processes, and busy people.

That’s where Highlane comes in. We turn that information into intelligence and leverage.

Intelligence

Know what's happening across the business and what to do about it.

Connected systems & clean data

Revenue & pipeline visibility

Customer & operating intelligence

AI-ready infrastructure

Leverage

Grow revenue and execution capacity without adding people at the same rate.

Workflow automation

AI Agents

Faster lead & customer response

Repeatable revenue systems

Intelligence

Know what's happening across the business and what to do about it.

Connected systems & clean data

Revenue & pipeline visibility

Customer & operating intelligence

AI-ready infrastructure

Leverage

Grow revenue and execution capacity without adding people at the same rate.

Workflow automation

AI Agents

Faster lead & customer response

Repeatable revenue systems

Intelligence

Know what's happening across the business and what to do about it.

Connected systems & clean data

Revenue & pipeline visibility

Customer & operating intelligence

AI-ready infrastructure

Leverage

Grow revenue and execution capacity without adding people at the same rate.

Workflow automation

AI Agents

Faster lead & customer response

Repeatable revenue systems

Built to Compound

The better your systems become, the more your business can see, automate, and improve. We start with the revenue infrastructure businesses need today — and build toward an operating model where AI can proactively surface insights, recommend action, and increasingly execute the work.

Once an AI solution is deployed successfully in one business, we replicate it across the portfolio to accelerate ROI and compound value.

One team to build and run your revenue infrastructure

We bring a full Operating Task Force that designs, builds, and manages the systems for your business - for less than the cost of one senior hire.

SMB Ops Strategist

The operator who understands your business and aligns the systems with your real priorities.

Systems Engineer

Builds and deploys the workflows, systems, and integrations that run your business.

Systems Architect

Designs the technical foundation — scalable, maintainable, and built for your stack.

Success & Adoption Manager

Ensures your team actually uses the new systems, measures ROI, and continuously improves results.

SMB Ops Strategist

The operator who understands your business and aligns the systems with your real priorities.

Systems Engineer

Builds and deploys the workflows, systems, and integrations that run your business.

Systems Architect

Designs the technical foundation — scalable, maintainable, and built for your stack.

Success & Adoption Manager

Ensures your team actually uses the new systems, measures ROI, and continuously improves results.

SMB Ops Strategist

The operator who understands your business and aligns the systems with your real priorities.

Systems Engineer

Builds and deploys the workflows, systems, and integrations that run your business.

Systems Architect

Designs the technical foundation — scalable, maintainable, and built for your stack.

Success & Adoption Manager

Ensures your team actually uses the new systems, measures ROI, and continuously improves results.

our clients

Who We Work With

We work with owners and investors who see better revenue systems as a meaningful lever for growth, margins, and enterprise value.

SMB Owner / Operators

Holding Companies

Private Equity Sponsors

Backdrop

SMB Owner / Operators

You’ve built a strong business, but the systems behind growth haven’t kept up.

Give your team better tools, automation, and visibility

Build a revenue engine that scales beyond the owner

Capture more of the demand you already generate

SMB Owner / Operators

Holding Companies

Private Equity Sponsors

Backdrop

SMB Owner / Operators

You’ve built a strong business, but the systems behind growth haven’t kept up.

Capture more of the demand you already generate

Give your team better tools, automation, and visibility

Build a revenue engine that scales beyond the owner

SMB Owner / Operators

Holding Companies

Private Equity Sponsors

Backdrop

SMB Owner / Operators

You’ve built a strong business, but the systems behind growth haven’t kept up.

Give your team better tools, automation, and visibility

Build a revenue engine that scales beyond the owner

Capture more of the demand you already generate

Testimonials

Testimonials

What our clients say about us

What our clients say about us

Who We Are

Real Operators.
Not Software Resellers.

Real Operators.
Not Software Resellers.

We're SMB operators who've been in your seat — we've built teams, scaled ops, and exited businesses. We've led operations, GTM, and data science across Sponsor-backed companies. We know what moves EBITDA because we've owned the P&L.

We're SMB operators who've been in your seat — we've built teams, scaled ops, and exited businesses. We've led operations, GTM, and data science across Sponsor-backed companies. We know what moves EBITDA because we've owned the P&L.

Scaled and exited SMBs

Led GTM and Operations at sponsor-backed companies

Built AI & automation systems at scale

Deep experience in data science & enterprise-grade security

Woman with shoulder-length dark hair wearing a brown sweater, smiling at the camera.
Adam Highfill

Co-founder

Woman with shoulder-length dark hair wearing a brown sweater, smiling at the camera.
Adam Highfill

Co-founder

Man in glasses wearing a grey suit and blue tie, looking calmly at the camera.
Nate van den Berg

Co-founder

Man in glasses wearing a grey suit and blue tie, looking calmly at the camera.
Nate van den Berg

Co-founder

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Operators with 20+ years combined scaling SMBs.

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Operators with 20+ years combined scaling SMBs.

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Built & automated GTM, RevOps, CX, Finance.

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Built & automated GTM, RevOps, CX, Finance.

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Delivered measurable ROI in 90-day cycles

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Delivered measurable ROI in 90-day cycles

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Replicated success across multiple OpCos.

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Replicated success across multiple OpCos.

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Operators with 20+ years combined scaling SMBs.

Mail icon
Delivered measurable ROI in 90-day cycles

Mail icon
Built & automated GTM, RevOps, CX, Finance.

Mail icon
Replicated success across multiple OpCos.

frequently asked questions

frequently asked questions

We’re here to answer your questions.

We’re here to answer your questions.

Common questions about working with Highlane to improve your revenue systems, automation, and visibility.

What happends during the first call?

We’ll learn how your revenue engine works today — your systems, lead flow, pipeline, follow-up, reporting, and where things are breaking down. If there’s a fit, we’ll identify the highest-value areas to attack first.

What's your typical project timeline?

Our goal is to create measurable improvement as quickly as possible. Most initial projects run 30–90 days, with early wins often showing up well before the full build is complete.

Who owns the systems you build for clients?

You do. All project IP belongs to the client from day one — including tools, workflows, code, database infrastructure, and related technology. If the partnership ends, we provide a full handoff with documentation and training so your team can operate the system independently.

How do you measure ROI?

We tie everything to operating metrics that roll into the P&L — jobs booked, speed-to-lead, labor hours saved, margin, and utilization. If we can’t show where the value appears financially, we don’t recommend the work.

Can you work with our existing systems?

Usually not. Our approach is to fix the leaky sink before remodeling the kitchen. That means improving the systems you already have, connecting what’s disconnected, and only replacing tools when there’s a clear business case.

Woman smiling while seated at a desk with a laptop as a man in glasses leans over to show her something on the screen.

Let's find your highest-value revenue opportunity.

Revenue Infrastructure for Growing Service Businesses

Woman smiling while seated at a desk with a laptop as a man in glasses leans over to show her something on the screen.

Let's find your highest-value revenue opportunity.

Revenue Infrastructure for Growing Service Businesses

Woman smiling while seated at a desk with a laptop as a man in glasses leans over to show her something on the screen.

Let's find your highest-value revenue opportunity.

Revenue Infrastructure for Growing Service Businesses